Steps to becoming a truly social business

I’m going to share a Twitter for beginners presentation I created for a training session I ran recently.

I’m working with an organisation who works with people and are taking their first tentative steps to becoming a truly social business, which isn’t as easy as you might think.

Many large organisations struggle with fears about the negatives that might result as a result in becoming involved with social media, which is understandable.

Becoming a social business requires an element of bravery to just ‘get out there’ to start two-way conversations. Twitter is my recommended place to start.

How to set up and use Twitter

Twitter can be what you want it to be

If you’ve previously dismissed Twitter as a social media network inhabited by celebrities and people who feel the need to share every aspect of their daily lives, think again. In fact have a read of Twitter can be what you want it to be, it may change your mind as to the value of Twitter as a business tool.

Twitter tips

Once you’ve got your account set up and start to experiment with Twitter, one of the main challenges is configuring Tweets within the limit of 140 character, including links to images or web pages.

There are a number of free tools you can use, one of which is featured in the SlideShare presentation featured here. However, you might also find it useful to read a blog post on keeping tweets under 140 characters

What to do if your Twitter account is hacked

Hopefully, if you set your account up with a secure password and avoid following any dodgy links that come your way, you should stay safe. However, if disaster strikes help is at hand as I’ve written a post on what to do if your Twitter account is hacked.

Next steps

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Other blog posts you may find useful

10 tips to help you with Twitter

3 ways to improve engagement on Twitter

Can Twitter benefit my business

Text abbreviations on Twitter

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